Who We Are

WorldVersioning™ is the largest independent creative adaptation service for broadcast and print advertising.

We offer our multi-national clients an efficient, high-quality localisation and versioning service that stays true to the original creative concept.

With over 150 locations worldwide, we have the largest global footprint of any transcreation and adaptation company.

We are the lynchpin between client, concept, creative agency production, media agency and final media destination.



What We Do

Our services cover all aspects of versioning, from initial cultural and language disaster checks, and assistance with obtaining local broadcast authority approval, to final delivery.

Our regional client servicing teams have extensive experience in managing international campaigns.

Our global footprint allows us to guide you through the uncertainties of deploying campaigns to global markets.

We offer a tailored versioning service that is designed to ensure that both language and visual transcreations stay true to your brand’s strategy.

Our facilities run 24/7, 365 days of the year through our network of offices in 15 locations, across 5 continents.



Where We Come In


We can come in at any stage of the process.



Our Tools & Technology

Our Campaign Management Tool | CLEAR CPM™

Campaign management can be carried out through your system or our own campaign management tool, CLEAR CPM™, a Content & Workflow Management tool, which provides:

· An Integrated platform serving the whole digital ecosystem
· A Project/Financial Management system to manage campaigns, jobs, tasks, schedules and budgets
· A Workflow Management system to manage storage of proxy files for clients to review and approve jobs and deliverables
· An Asset Library to manage assets online, archive, share and distribute
· A Dashboard and Reporting System that offers summary views of all campaigns, schedules and budgets
· Customised User Interaction to control access, email notifications and extendibility to regional and local clients, agencies and media companies

Our Asset Management Tool | CLEAR™

CLEAR™ is the world’s first hybrid cloud multi-platform content operations solution is a unique and secure way to produce, process, manage and deliver content for multi-platform requirements.

As a single platform, CLEAR™ enables the management of the following content operations:

· Content preparation and processing
· Content management
· Content production
· Multi-platform content delivery
· Rights management and monetization



Why WorldVersioning

We provide global accessibility to all assets for clients, creative agencies, below the line agencies and media partners.

Our CPM tool offers a clear audit trail and transparency for all campaigns.

Our centralised model offers substantial production and delivery cost reductions across all media types, and at every stage of the process.

We offer industry leading video services provided from pre-production to final delivery of materials – all backed up by an unrivaled kit infra-structure.

Our press and print pre-media services are undertaken with maximum efficiency and creativity by the world’s largest print supply network.



Meet the Team

Alastair PurcellOhood BathurstJason GeorgeLouisa Sutherland-Smith


Alastair Purcell

Director, WorldVersioning.

Alastair Purcell
Alastair heads the WorldVersioning division. With over 20 years in the advertising industry, Alastair Purcell is a global expert in the business of advertising-centred transcreation and versioning to suit different markets.

Alastair founded WorldVersioning after a career working on global best-of-breed campaigns, including those for Toyota, Swatch, Kellogg, Procter & Gamble, Ford, and Johnson & Johnson – he has overseen campaigns spanning over 130 countries. Few understand the subtleties of regional advertising audience-sensibility and nuance as well as he does.

Alastair’s skill is in quality management and in finding cost efficiencies through the integration of TV, print and digital campaigns. As well as understanding the creative issues involved in versioning, Alastair has a clear focus on innovative solutions where existing assets can be repurposed to strengthen or enhance communications.

Having worked for some of the world’s largest advertising agencies (including Saatchi & Saatchi, JWT and FCB), Alastair now works to a range of direct and agency clients



Ohood Bathurst

Account Management, WorldVersioning.

Ohood Bathurst
Ohood is the Account Director for WorldVersioning at Prime Focus. She has extensive experience managing the versioning process for global FMCG clients, including localisation and adaptation across print, OOH and TV. Ohood’s previous experience involved managing the versioning process for one of Unilever’s ‘billion dollar brands’, liaising with clients across regional and local offices worldwide. In addition, she has unique experience in cultural and linguistic adaptations targeting the Middle Eastern region – as well as that region’s powerful expat population.

Ohood holds a BSc in International Relations from the London School of Economics and an MA in Development Studies from the School of Oriental and African Studies.



Jason George

Head of Print Production.

Jason George
Jason has worked in the industry for 22 years. He has comprehensive knowledge of Print, POS, Creative Retouching / 3D as well as Colour Management.

Since 2000 Jason has headed up the management of print accounts and has worked extensively on multi-national brands, helping to grow the business in the UK and Europe



Louisa Sutherland-Smith

Audio Producer.

Louisa Sutherland-Smith
As producer for the UK Audio department, Louisa has a wealth of experience producing sound design, mixing, Foley, ADR and Dolby mastering and encoding.

Louisa has worked on a variety of commercials and drama and documentary projects. Her most recent shortform experience includes commercials for Land Rover, Lynx and comparethemarket.com as well as idents for Dave and Sky.

Her longform credits include ‘America The Story of Us’, ‘The Secret Life of the Berlin Wall’, ’9/11: Phone Calls from the Towers’, ‘Merlin’, ‘The Relief of Belsen’, ‘Lilies’ and ‘Pulling’.



Where we are

Where we are

Alastair Purcell
Director,
WorldVersioning™

Ohood Bathurst
Account Management, WorldVersioning™

Contact: worldversioning@primefocusworld.com

SPF WorldVersioning London
37 Dean Street
London
W1D 4PT
+44 (0)20 7565 1000

SPF WorldVersioning Mumbai
Prime Focus House
Linkin Road
Khar (W)
Mumbai, 400052

SPF WorldVersioning New York
345 Hudson Street, 13th Floor
New York
NY, 10014

SPF WorldVersioning Locations
Prague / Warsaw
Sydney / Hong Kong / Shanghai
Chicago / Toronto / Los Angeles
Sao Paolo
Dubai / Cape Town



Contact

Comments or questions are welcome.

*(denotes required field)